Well, it turns out that when it comes to corporate gift-giving, not a lot of people are looking forward to getting surprises in the mail. This year especially I’ve seen a lot of frustrated tweets and Facebook posts flying around… from “Oh no! More holiday gifts that I don’t need” to “It’s that time of the season… time to haul out all the junk I got from other companies.”
It made me reflect on some of the best and worst gifts I have received in the past from the vendors and partners I have worked with throughout the years. And what I realized was that there were very few gifts or gestures that truly stuck with me. Most were not very well thought through, like the numerous bottles of wines I got… not a great gift for someone who doesn’t drink alcohol. Not that I wasn’t grateful for the gesture and the investment… it’s just that…
What hit me was the realization that the best gifts I have ever received were not gifts per se, but rather experiences these gifts have enabled!
Gifts or gestures that allow you to create memories that are special to you – that is ultimately the best thing you can ever get someone. And a lot of times it only requires a little bit of effort, a little thought put into it. There is really no better way to say “we appreciate you.”
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